If you want to learn SEO and how it works but don’t know where to start….I’ve got you!
SEO stands for “search engine optimization” it is a marketing strategy that improves a website’s visibility organically in search engines like Google and Bing without you having to invest in your money for advertisement.
SEO isn’t just about improving your website’s visibility in search engines but The KEY that you can use to unlock Double-Profits in your business monthly..
I know you want to double those profits quickly and that is why I created this quick easy step-by-step guide to help you start leveraging SEO in your business.
YOUR Quick-Easy-Step-by-Step Guide:
- What is SEO?
- Why is SEO important?
- How does SEO work?
- SEO Marketing & Best SEO Strategies – Your Keys to $$$
- SEO pitfalls – what not to do
- SEO and Google Algorithm updates
Pay close attention. I don’t want you to miss out on important points,
Now that I have your attention let’s dive into it….
What is SEO?
There’s a lot to learn about SEO…
So what exactly is SEO?
First of all “SEO” is an acronym which stands for “search engine optimization” as stated in the introduction. It is the process of improving a website’s visibility on search engines like Google and Bing so that whenever people search for:
- Products to buy
- Services they need, in this case the services you provide
- And information about a certain topic they want to know
According to SEOTribunal, there are 5.6 billion searches on Google daily and 63,000 searches per second on any given day. With that kind of search volume, someone might be online now looking for the products you sell or services you provide.
So, the better visibility your websites have on search results, the more likely you are to be found and clicked on.
What does this mean? You’ll make more money,
And attract more visitors to your website who eventually become your customers. Sounds good right!
SEO in A-Nutshell
Before you know how SEO works, you need to understand the 3 Core Elements of SEO: on-page SEO, off-page SEO, and technical SEO.
- On-page SEO: is the process of optimizing a website’s content for it to rank high on search engines. It mainly deals with anything you can do on a website to improve its visibility on search results.
- Off-page SEO: is the process of improving your website’s search ranking off-the-site such as trust, popularity, authority and relevance.
- Technical SEO: is the process of optimizing your website’s technical aspects like making it fast and easy to scroll through.
But, we are going to focus more on off-page SEO and on-page SEO
Why is SEO important?
Is SEO even necessary to learn? you may ask..
Yes it is, not just necessary but very very necessary if you want to make more money with your business in today’s world.
Here’s why?
- Increase Visibility: if your website is optimized for search engines, it makes it easier for potential customers to find you.
- Massive Traffic: SEO helps you attract more people who are actively searching for the products or services you offer.
- Builds credibility: it helps build more trust. Mostly, websites that appear on the first page of search results are considered more trustworthy.
Numbers don’t lie so let’s take a look at the number of google visitors worldwide.
You see what I mean when I say that SEO is the KEY to unlock double-profits in your business?
Now imagine if only a tiny number of these people come across your business’s website…..
SEO is also the biggest source of traffic for most websites, with over 60 percent coming from search engines.
A Game-changer for your business.
And you don’t have to spend a dime on advertising to get traffic on your site……….isn’t it amazing!
How does SEO work?
Before we look at how SEO works, let me take you through a simple overlook at how search engines work. Fair enough? Let’s continue…
A search engine is simply an online tool that allows people to search for information on the internet.
How does it work? It works by continuously crawling the internet gathering content so that when a user searches for something, the search engine retrieves the results from all sources. However, the ranking of results is based on the algorithm which we will discuss later.
SEO Marketing: basics and simple tips
SEO marketing is basically the process of utilizing SEO to market a brand, products, or services.
It involves using SEO strategies into your marketing to increase your site’s visibility in search results and attract more potential customers.
Simple Tip: Don’t expect to see results immediately, however. It takes time for your SEO efforts to have an effect, and you may not see an increase in rankings for several months but eventually you will.
Best SEO Strategies - Your Keys to $$$
Success in SEO comes down to using effective strategies and staying up to date with search engine algorithms. Let me break it down for you,
Here are the best SEO strategies you can start using today:
Content
“Content is king” you’ve probably heard this saying a million times
…..but it’s one of the most important things that you have to consider for your business to experience massive success.
In this era most businesses also operate online.
And almost everyone spends their time scrolling through the internet. Which is a good thing, huh!
So you need great content for you to attract potential customers to your website
Here are some simple effective tips you can start using to attract more people to your site:
- Know your audience: you need to understand your target audience, their interests, desires, and pain points so that your content directly speaks to them.
- Be authentic: you see nobody wants to be around a fake person so keep it real with your audience this way you will build trust and credibility with them.
- Top tier content: win their hearts over by creating great content and they will give you their attention.
SEO keyword research
This is important!
Keyword research is the foundation of an effective SEO strategy.
So you need to do keyword research for you to understand what your target audience is searching for.
And then create content that meets their needs and preferences.
Here are some free SEO tools you can use to do your keyword research:
By understanding the best keywords to use (short-tail & long-tail), you can improve your chances of ranking high in search results.
HTML
With a good HTML marketing strategy, you can increase your website’s visibility. Google only optimizes content that is relevant and clear.
So here are some best SEO strategies you can start using for HTML:
- Title tags: use descriptive and keyword-rich title tags for your website so that it doesn’t confuse google on what your content is about.
- Meta description: write compelling meta descriptions to increase the number of clicks on your websites.
- Schema markup: by adding structured context like product details, services and more to your HTML, you can increase the visibility of your website on search results.
- URL structure: create clean user-friendly URLs with relevant keywords for your websites then see the magic.
- Headline tags: use headings like h1, h2, h3 etc, to structure your content. This will make your content more clear and easy to follow through.
Links
Adding links (backlinks) to your website from high-authority websites is a great way to increase SEO on your site.
Here are some tips that you can use to help you get the great results using backlinks:
- Quality over quantity: take your time, focus on getting backlinks from high-authority websites. 2 to 4 backlinks from trustworthy sources can have huge results.
- Natural link building: invest in creating valuable-informative content that people want. Remember that quality attracts people.
- Avoid bad links: a bad link on your website can cost you a lot_ reducing your website’s visibility, and less or no people visiting your site. You can use tools like disavow to help you identify and remove bad links from your website.
- Build relationships: build relationships with website owners, bloggers, influencers etc. this will help you build backlinks naturally as it increases collaboration opportunities.
Local SEO: more $$$ for you
Atlast, the piece to complete the puzzle!
Think of Local SEO as the final piece to complete the puzzle. Let’s say you own a restaurant in a small town in the US and love the idea of using SEO to increase the visibility of your website and have more customers come eat at your restaurant.
Imagine a person living 20 miles away searching for restaurants to eat at and your restaurant pops up.
Do you think this person would drive all the way just to come and have a meal at your restaurant? Of Course not!
But they would eat at restaurants near them.
Now that you have an idea of what Local SEO is, let me quickly define it for you. Local SEO is simply the process of improving your website’s online visibility for it to appear on local search results.
Easy right?
Simple tips to help you improve your Local SEO
If you want to double your profits with Local SEO, here are some tips:
- Build a consistent NAP- your website’s name, address and phone number.
- Optimize your website for local SEO: make sure that your details and information for your website is complete and up-to-date.
- Perform a Local SEO review: you should regularly go through your local SEO to make improvements or updates.
SEO pitfalls – what not to do
Oftentimes people learn from other people’s mistakes and for you to fully optimize SEO on your website, you also need to know what not to do.
Here are some SEO pitfalls you need avoid:
- Keyword stuffing: using a lot of keywords to manipulate search engine rankings
- Black hat SEO tactics: using tactics that are against search engine guidelines
- Ignoring the importance of user experience(ux): you have to monitor the ux on your website to retain your website’s visitors.
SEO and Google Algorithm updates
It’s crazy how Google’s algorithms change almost a thousand times every year. However it is important for you to know the least of google algorithm updates though it might be exhausting..
Google is a core part of SEO and sooner you know the updates and adapt the best SEO practices to use, you will be a top-tier in the game.
The good news is that….
But according to Neil Patel, digital marketing expert, he says that Google makes so many updates and you shouldn’t be concerned about its algorithm and just keep up with SEO best practices.
Your main concern should be to continue creating high-quality content, using relevant keywords, and building reputable backlink relationships.
Frequently asked questions
Does website speed affect search engine rankings?
Yes it does, a website’s speed can affect search engine rankings reducing its visibility on search results.
What are long tail keywords and how to find them?
Long tail keywords are simply words that are less competitive and more targeted to your website’s content. You can use tools like Ubersuggest or Ahrefs to find the best long-tail keywords to use.
Will SEO die?
SEO will never die, as it is a core part of how search engines like Google work. However, SEO strategies and best practices keep on changing to keep up with changes in search engine algorithms and user behavior.
How long does it usually take to get results from SEO?
It might take some time, months or even years but eventually you will get results. However, you have to be patient and consistent in creating great content and using some SEO best strategies.
Conclusion
SEO can be a game changer if you take advantage of it and start applying the best strategies.
I hope you got some valuable information from this guide that you can start using now to improve your website’s visibility on search results.
And just in case you don’t know, there’s no point in learning if you don’t practice what you learn.
So start using these strategies, you don’t need to be an expert.
Quick question! What do you think is the most effective SEO strategy?